Growing in Troon: Why Donnini Is Expanding in One of Ayrshire’s Strongest Short-Term Let Markets
At Donnini, every decision we make is guided by strategy, insight, and a commitment to long-term value - for our guests, our property partners, and the Ayrshire communities we serve. Troon has long been a part of the Donnini journey, but due to consistent demand and strong market performance, we’re now accelerating our growth in this standout location.
We’re excited to introduce our latest addition: The Portland Penthouse, a short-term let that reflects the quality and style our guests have come to expect. With another Troon property launching soon, we’re building on an already successful presence in the area - because the data, and our guest feedback, tells us the opportunity is clear.
Troon: A Market That Performs
Troon has proven itself as one of Ayrshire’s most reliable short-term rental markets. Its unique combination of seaside charm, global sporting events, and proximity to Glasgow and Prestwick Airport makes it attractive to both leisure and business travellers. But more than anecdotal appeal, the numbers paint a compelling picture.
According to AirROI’s latest market insights for Troon (2025), the town shows:
78 active short-term listings
Average Nightly Rate (ANR): $261 USD (~£205 GBP)
Occupancy Rate: 48.2%
Median Annual Revenue per Listing: $26,014 USD (~£20,400 GBP)
Revenue Growth (YoY): +4.3%
These figures highlight a market that is stable, profitable, and still growing - especially for high-quality, well-managed properties like those in the Donnini portfolio. These stats provide an insight into what’s currently being achieved across the board, but many of these listings are not managed by experienced operators like ourselves. To us, this indicates untapped potential - and with the right expertise, there’s significant opportunity to elevate performance well beyond the average.
The Open Championship Effect: Troon on the World Stage
Troon's profile reached new heights in July 2024 with the return of The 152nd Open Championship, which attracted a record-breaking 258,174 attendees. The event delivered:
£303.3 million in total economic benefit to Scotland
£87.3 million in new money injected into the economy
£43.8 million directly benefitting Ayrshire
(Source: Sheffield Hallam University & The R&A)
Local spending surged during the event, with Mastercard reporting a 36% increase in hospitality spend in and around Troon. Property owners saw major returns, with some commanding £25,000 per week for home lets, according to The Times. This kind of attention creates long-lasting interest and visibility - meaning Donnini properties in Troon benefit not just from the event itself, but from its extended tourism impact.
Why This Growth Matters - for Everyone
Our decision to grow further in Troon is not only a strategic one for Donnini - it’s a smart move for:
1. Guests
We offer our guests more choice within a location they already love. Whether visiting for golf, coastal breaks, or business, Troon delivers the scenery, connectivity, and comfort they’re seeking. The addition of The Portland Penthouse gives returning guests a fresh, elevated option, while still staying within the trusted Donnini experience.
2. Property Owners
Troon's market metrics - combined with Donnini’s expertise in property management and guest experience - make for a compelling proposition. Owners looking to maximise revenue from short-term lets benefit from:
High seasonal demand with excellent peak pricing
Year-round occupancy potential due to business and leisure appeal
A trusted partner to optimise listings, manage guest care, and reduce operational pressure
3. The Local Economy
By expanding in Troon, Donnini plays a role in supporting local business recovery and growth. Our properties increase visitor footfall, generate work for local cleaners and service providers, and encourage spend in independent shops, restaurants, and attractions.
What’s Next for Donnini in Troon?
The launch of The Portland Penthouse is just the beginning of our next phase of growth in Troon. With another high-standard property soon to join our portfolio, we are building momentum in a location that aligns with our long-term goals: to deliver more for our guests, drive more value for our partners, and deepen our positive impact in Ayrshire.
Interested in partnering with us in Troon or another Ayrshire location?
Donnini offers property owners full-service short-term let management with a local, hands-on approach. Get in touch to explore how we can help maximise the value of your property - backed by proven results.